Babyjoey Supersoft Organic Cotton Muslin Swaddle Blanket/Swaddle wrap for New Born; Baby Shower Gift Set (Leaf & Deer Printed, 100 x 100 cm)- Pack of 2 Babyjoey Swaddling is an old tradition of wrapping your baby in a blanket; it can keep your baby from the startling reflex and increase the feeling of tightness and security as they were in the womb, thus leads to longer and better sleep.